At the Consumer Electronics Show (CES) 2020 – taking place in Las
Vegas on 7 – 10 January 2020 – the BMW Group will be presenting its
visionary approaches to creating the mobility experience of the
future. The premium carmaker’s presence at CES 2020 can be summed up
by the hashtag #ChangeYourPerception. At its heart is the company’s
firm conviction that a change in perspective is essential in order to
not only understand the requirements of future mobility but also
address them. The BMW Group stand at this year’s CES showcases this
new angle of thought, while close-up experiences and practical
demonstrations anchor it in reality for the show’s visitors from all
over the world.
One of the highlights of CES 2020 is the BMW i Interaction EASE at
the BMW Group stand, which offers a glimpse into a future where
autonomous driving has become commonplace. The concept car has
deliberately been given an abstract exterior appearance in order to
focus attention purely on the interior. Not only is the cabin meant to
give passengers the feeling of having already arrived at their
destination while still en route, it also underscores the potential of
intuitive, almost human-like interaction between passenger and vehicle.
The headline feature here is the innovative gaze detection system in
the BMW i Interaction EASE. The vehicle’s artificial intelligence
detects when a passenger fixes their gaze on an object outside the car
and offers them relevant information on it or other ways to interact
with it. A second highlight of the CES reveals how close the BMW Group
is to turning such visions of the future into reality. Three BMW X7
models have been fitted with the luxurious ZeroG Lounger, which will
be ready for series production vehicles in just a few years in a
The ZeroG Lounger presents a brand new way of relaxing while out on
the road. The occupant can tilt the seat back by up to 60 degrees
while still being able to enjoy the usual creature comforts and
without any compromises in terms of safety or protection in an accident.
The third highlight on display at the show is the BMW i3 Urban Suite,
which is designed to offer a mobility experience tailored precisely to
the passenger’s needs. To this end, series production BMW i3 cars
underwent a complete transformation – with only the driver’s seat and
the dashboard left untouched – to recreate the ambience of a boutique
hotel, while paying particular attention to sustainability. 20
examples of the BMW i3 Urban Suite, which can be summoned using an
app, are in action on the streets of Las Vegas. The interior of the
car welcomes passengers with a laid-back ambience. This is partly down
to the lounge chairs, which offer generous legroom and feature a
special Sound Zone allowing passengers to shut out all noise from the
This trio of standout exhibits re-affirms the BMW Group’s commitment
to employing technologies in a way that delivers tangible benefits for
customers. 5G technology also features very prominently in the
carmaker’s line-up for this year’s CES. The BMW iNEXT due to be
launched in 2021 will come with 5G capability, which will likely make
the BMW Group the world’s first premium carmaker to offer the new
mobile standard in a production model. BMW’s outdoor area at the event
will host a live demonstration – starring a BMW i3 and a smartphone –
that shows how 5G can take road safety to the next level.
Past editions of the Consumer Electronics Show have seen the BMW
Group unveiling a number of key technologies (and their potential
applications), which have subsequently been readied for series
production and incorporated into the company’s product portfolio. For
instance, the BMW Intelligent Personal Assistant presented in Las
Vegas last year made its debut in a BMW model barely six months later.
Similarly, just a few months after being revealed to the public at
CES 2016, the BMW Connected digital mobility assistant was featured in
the BMW model range and on customers’ mobile devices. And BMW’s
revolutionary Remote 3D View tech likewise celebrated its premiere in
Las Vegas shortly before market launch.
1. The BMW i3 Urban Suite.
For seven years now, the BMW i3 has played the role of iconic
ambassador for electric driving pleasure, sustainability and
intelligent connectivity in urban areas. These qualities have helped
to make it the world’s best-selling electric car in the premium
compact segment. The BMW Group has brought the BMW i3 Urban Suite to
this year’s CES in Las Vegas to showcase a mobility experience
tailored entirely to the passenger’s individual needs. To achieve
this, a standard BMW i3 underwent a complete transformation (with only
the driver’s seat and dashboard left untouched) so that its interior
now has the relaxed feel of a boutique hotel. The aim was to create an
inviting space with a high feel-good factor in which to spend time –
the perfect place for relaxing, enjoying in-car entertainment or
focusing on work in a laid-back setting. This has been achieved by
including, among other things, a large, comfortable seat with
footrest, a screen that flips down from the headliner and a personal
The BMW i3 Urban Suite also represents a logical step forward in the
BMW Group’s commitment to sustainable mobility. The vehicle is
underpinned by a holistic approach to making responsible use of
resources, encompassing the powertrain with zero local emissions, the
careful selection of materials and the production processes involved.
Recycled materials have therefore been used in the fabrics, together
with certified wood, olive-tanned leather and floor mats made from
recyclable materials that can be fed back into the materials cycle, as
per circular economy principles.
In preparation for the CES, 20 standard BMW i3 cars were converted
into Urban Suites in Munich then brought to Las Vegas, where they can
also be seen gracing the city’s streets. Anyone wishing to be
chauffeur-driven to their desired destination can use a special app to
order one of the BMW i3 Urban Suites. The car will offer its passenger
a first-hand experience of the BMW Group’s innovative and sustainable
mobility concept, while clearly demonstrating that luxury travel in
the future will have nothing to do with vehicle size.
Perfectly crafted design for individual requirements.
Sustainable, innovative mobility is not just about technical
innovations; it is also reflected in design. The overriding objective
with the BMW i3 Urban Suite was to turn the interior into an
experience for the passenger, rather than just restyle it.
experience begins the moment they step in, thanks to the coach doors
and exceptional ease of entry they offer. In order to optimise the
mobility experience for the passenger, the entire cabin – with the
exception of the driver’s workstation – has been completely remodelled
so that it now resembles the inside of a boutique hotel. Leather has
been largely dispensed with in favour of fabrics and wood instead.
There is no rear bench seat in the BMW i3 Urban Suite, its place taken
by an amply sized, petrol-coloured lounge chair offering the ultimate
in seating comfort.
The lounge chair also serves as a private retreat thanks to the
special Sound Zone incorporated into its head restraint that simulates
the effect of an acoustically sealed space. This means the passenger
can enjoy their choice of entertainment without being disturbed or
hold phone conversations that cannot be overheard by the chauffeur.
The small wooden table connected to the chair provides a surface on
which items can be placed and also includes a touch-control lamp
creating an ambient lighting effect. The omission of a front passenger
seat in the electric car means that legroom for the sole passenger in
the rear is generous to say the least. It can be extended further
still thanks to the electrically adjustable footrest.
To ensure passengers can relax in exceptional comfort during a
journey, stowage space is likewise in ample supply on board the BMW i3
Urban Suite. Features include a clothes hanger for jackets, blazers
and coats, a storage tray between the driver’s seat and wooden table –
which is large enough for a bag or laptop –
and a pair of
thermoelectric cup holders in the centre console that can warm drinks
up or cool them down. A screen flips down from the headliner when
required to create an optimum set-up for working or entertainment.
This means that passengers can now watch their favorite shows and
movies via Amazon Fire TV for an integrated entertainment experience
that showcases what the future of rear-seat entertainment could look
like.There are 110-volt charging sockets located at various points
inside the i3 Urban Suite to ensure a sufficient power supply for all
of the passengers’ devices. The absence of a physical partition
between the driver and passenger enhance the open, friendly
relationship between the two. However, the display is positioned out
of the driver’s view to ensure the requisite levels of privacy.
A carefully considered approach to materials selection was a high
priority for the BMW i3 Urban Suite, in keeping with the company’s
commitment to responsible use of resources. All the buttons in the
cabin are manufactured without the use of chrome and are therefore
free of toxins. The same applies to the thermoelectric cup holders and
the table lamp. The table and bag tray are both made of oiled oak from
a certified timber supplier, while the olive tanning process used for
the leather trim means it is also completely non-toxic. Recycled
materials feature prominently in the car’s cabin as well. All the
fabric upholstery inside the vehicle is made purely of recycled PET
material and at least 70 per cent of the fleece lining underneath has
also been recycled. A particularly important step towards a circular
economy has been made with the floor mats. The previous manufacturing
technique involved combining several different types of plastic, which
could not be separated from one another afterwards making it
impossible to reuse them. New processes have been employed to reduce
the composition to one single combination of materials, which can then
be fed back into the materials cycle fully when no longer in use in
The future of connectivity, today.
As well as comfort and sustainability, seamless connectivity between
passengers, the vehicle and the outside world also plays a key role
for the BMW Group when it comes to future mobility. The BMW i3 Urban
Suite exemplifies this to vivid effect. To begin with, all that is
needed to summon one of the electric cars is an app that makes it easy
for the passenger to enter the pick-up point and their destination.
Once inside their requested vehicle, the passenger can do more than
just connect their iPhone to the car wirelessly in the usual way –
there is also a mirroring function which allows them to beam their
mobile device’s content to the flip-down overhead screen and then work
on the screen.
Amazon Fire TV in the BMW i3 Urban Suite showcases what rear-seat
entertainment could look like in the future, with on-demand access to
vast content catalogs and voice control via Alexa. The result is an
impressive demonstration of how such formats and content could be
integrated in future and the possibilities this offers, particularly
once Level 4 and Level 5 autonomous driving become a reality.
The result is an impressive demonstration of how such formats and
content could be integrated in the future and the possibilities this
offers, particularly once Level 4 and Level 5 autonomous driving
become a reality.
2. The BMW i Interaction EASE.
Autonomous mobility is once again a key theme at this year’s edition
of the CES. The BMW Group partnered Designworks together with their
Research and Development department to create the BMW i Interaction
EASE; which addresses the topic from a totally fresh perspective,
while highlighting the premium carmaker’s culture of innovation. The
BMW stand will offer a glimpse into a future where autonomous travel
has long since become part of everyday life. The BMW i Interaction
EASE has deliberately been given an sheer, abstract appearance on the
exterior, contrasted with a rich, immersive interior to create a
luxurious mobility experience. The high-quality materials, the cabin’s
tailored geometry, and the cutting-edge technology are geared squarely
to the passenger and their requirements. Particular emphasis has been
placed on natural interaction with an intelligent autonomous vehicle
making the most engaging use of time spent travelling.
“The BMW i Interaction EASE demonstrates what mobility might feel
like in the future once autonomous driving becomes commonplace:
luxurious, human, and intuitive” explains Adrian van Hooydonk, Senior
Vice President BMW Group Design. “Passengers start their journey with
the feeling of having already arrived.”
Consequently, interaction with the vehicle is made as simple, as
intuitive, and above all, as human as possible. To put this theory
into practice, the BMW i Interaction EASE offers an intelligent
combination of different operating modes. This elevates forms of
interaction already familiar from the current BMW model range – i.e.
using touch control, gesture control and natural speech to converse
with the BMW Intelligent Personal Assistant.
In addition, the BMW i Interaction EASE treads entirely new ground;
with its artificial intelligence (AI) capable of following and
interpreting the driver’s gaze. This fusion of ultra-advanced
technologies with breathtaking design creates an emotional bond
between person and machine.
Natural interaction enters the next stage of development.
The BMW Group is therefore taking the interaction between human and
machine to the next level with the BMW i Interaction EASE; using a
genuinely multimodal concept to successfully create an all-new
interactive experience designed to be as simple and natural as
possible and seem almost human in nature. Alongside verbal engagement
with the BMW Intelligent Personal Assistant and a new type of gesture
control, the gaze detection system has taken a leading role in
enabling new ways of responding to the passenger’s needs. Rather than
users needing to first learn specific commands in different modes, the
vehicle’s AI processes the acoustic and visual information received
from a variety of sensors and interprets it according to the driving
situation, time, location, and vehicle signals.
The AI uses gaze sensing for browsing the space around the user and
vehicle, while pointing can be used to register a selection for more
information. This form of interaction draws on the way people talk to
one another; i.e. each person’s gaze identifies who or what is the
subject of the conversation or makes the meaning of what is being said
clear. A spoken or gesture command can then be given to initiate
interaction with the target object. In this way, it is possible to
obtain information on the context within the passengers’ frame of view
as their gaze falls on e.g. a restaurant or cinema.
The Panorama Head-Up Display spanning the entire width of the
front-end windscreen has a key role to play in this regard. By
imposing a second, digital layer of information over the real-world
view, it acts as an immersive augmented-reality user interface. It
can show additional information on the windscreen that is tailored to
the situation at hand and the vehicle’s surroundings. Thanks to 5G
connectivity the vehicle knows exactly where it is and can offer the
user information on the surrounding buildings, businesses and other
objects as and when required.
First features to premiere in the BMW iNEXT.
BMW Natural Interaction paves the way to the next level of control
inside the vehicle and beyond. The first features of the BMW i
Interaction EASE will become reality in the market in the BMW iNEXT.
An interior headlined by flawless intuition.
The interior user experience for BMW i Interaction EASE starts on the
way to the vehicle. The BMW Intelligent Personal Assistant recognises
passengers as they approach, greeting them with a welcome illumination
and directing them to the two seats inside with the use of dynamic
lighting. The leather-free interior becomes a premium living space,
reinforcing the feeling of having already arrived at a destination.
Not only do the soft, welcoming seats with three-dimensional knitted
surface ensure a high standard of comfort, they also come to life on
contact thanks to embedded smart materials. The cabin is bordered at
the sides by glass surfaces whose smart-glass functionality allows
them to either be transparent or conceal the seating area from the
outside world and so ensure the passengers’ privacy.
The focal point of the BMW i Interaction EASE interior is the large
Panorama Head-Up Display positioned directly in front of the seating
area. There is a choice of three experience modes – Explore, Entertain
and Ease – which alter the interior, integrate information on the
vehicle’s surroundings and provide in-car entertainment, privacy, or
In Explore mode, the focus shifts to the area around
the vehicle. The BMW Intelligent Personal Assistant uses AR technology
to superimpose information of interest to the passengers on the
display so it appears both in their line-of-sight and in the correct
position for their view of the real world.
Additional information or options for interaction with both the
vehicle’s immediate and more distant surroundings can be accessed as
the user desires. Focussing their gaze on the superimposed information
brings up further details on the display, and a confirmatory gesture
takes the user to the next interaction level.
Entertain mode brings the in-car experience to the
fore. The surfaces at the sides are darkened to obscure the world
beyond and the Panorama Head-Up Display can be used for watching
movies, for example. The theatre-like ambient lighting extends light
and colour throughout the interior enriching the content shown on the
display; inviting passengers to immerse themselves fully in the
When Ease mode is activated, the vehicle transforms
into a place of calm and relaxation. Touching the intelligent material
moves the seat into the “zero-gravity” position, in which the occupant
feels as if they are almost floating. The BMW Intelligent Personal
Assistant darkens the Panorama Head-Up Display and makes the surfaces
at the sides opaque. At the same time, ambient lighting bathes the
interior in a soothing glow, while a harmonious composition of
pleasant sounds spreads through the cabin.
With the sound of the BMW Vision M NEXT, Hans Zimmer and BMW Sound
Designer Renzo Vitale have outlined the sound of the future for the
BOOST moment. For the BMW i Interaction EASE, the challenge was to use
sound to turn the EASE moment into an authentic and emotional
experience. “The sound subtly accompanies the interaction between
passenger and vehicle and supports the unique BMW experience” says
Renzo Vitale. The sound of the BMW i Interaction Ease thus also
demonstrates the breadth of the partnership with Hans Zimmer, who, as
composer and curator, is driving the development of BMW IconicSoundsElectric.
3. The BMW X7 ZeroG Lounger.
With the BMW i Interaction EASE, the BMW Group is offering a glimpse
into a future where autonomous travel has long since become part of
everyday life. However, the premium carmaker’s stand at this year’s
CES in Las Vegas is not only a platform for study vehicles, it also
showcases concrete designs – as highlighted by the BMW X7 ZeroG
Lounger to stunning effect. Offering the first fully personalised
recline and relax experience in a BMW model, this seat has been
earmarked for series production in the next few years.
Two BMW X7 models fitted with a ZeroG Lounger are on display at CES
2020 and can be taken for a test drive. The luxurious seat can be
tilted back by 40 or 60 degrees into a comfortable reclined position.
The seat belt forms an integral part of the seat and adjusts to suit
the reclined position, ensuring maximum safety even while on the move.
The BMW X7 ZeroG Lounger already meets all the requisite safety
standards, thanks to new and innovative safety features. Besides the
integration of the belt into the seat, this also includes a cocoon
airbag providing wraparound protection for the occupant in the event
of an accident and efficient dissipation of impact energy via the seat rail.
Made from top-quality materials, the ZeroG Lounger focuses on
delivering the ultimate in seating comfort – and also responds to the
passenger’s needs while on the road. When the seat is in the reclined
position, for instance, the passenger can enjoy the in-car
entertainment programme on a screen built into the headliner. They can
also opt to have directional information shown on the screen during a
journey, complete with animated graphics when making a turn. As well
as aiding spatial orientation, this can reduce motion sickness by a
factor of four. Passengers don’t have to worry about dwindling
smartphone battery life either; their device can be placed in a holder
with an inductive charging facility. The holder’s clever design allows
the smartphone’s display to be viewed effortlessly in any of the ZeroG
Lounger’s various sitting or reclining positions.
4. 5G – The future of connectivity.
The BMW Group has always met the challenges of digitalisation head-on
– and has been instrumental in shaping and driving forward its
implementation and ongoing development in the automotive sector. The
premium carmaker has likewise been quick to embrace 5G technology,
adhering to the maxim “act like a start-up – deliver like a grown-up”
wholeheartedly in the process. The new mobile standard is set to
catapult mobile networks into a whole new dimension, courtesy of
bandwidth 10 to 100 times greater than that of current standards and
minimal latency. 5G paves the way to unprecedented levels of
connectivity and high-speed data exchange, which will be a key driver
for industry as a whole. Its primary benefit in the automotive sector
will be to greatly speed up the development and rollout of autonomous
driving – or even make it possible in some instances.
5G in the new BMW iNext.
The BMW Group has been breaking new ground for some time now with the
implementation and integration of 5G-capable applications in its
models. When the first examples of the BMW iNext make their debut in
mid-2021, 5G technology will be present and correct. This will make
the BMW Group the world’s first premium carmaker to offer the new
mobile technology in one of its models. The introduction of 5G into
other model ranges will commence soon after, although integration will
vary according to the specific model and configuration. The BMW
iNext’s built-in SIM card will be used to provide 5G capability,
meaning customers will benefit from the new technology in their car
even if they don’t have a 5G smartphone. The new generation of 5G
telematics componentry is under development as part of a collaboration
with HARMAN Samsung, with the BMW Group responsible for its
integration into the vehicle’s new electrical system architecture.
5G: a building block and key milestone in the future of mobility.
5G technologies are a prerequisite for autonomous driving (from Level
3 upwards) – and, by extension, for vehicles with this capability,
such as the BMW iNext. The increasing number of highly complex
features in a vehicle, including driving assistance and semi-automated
driving functions, fuels corresponding growth in the quantity of data
that has to be both processed in the vehicle itself in real time and
shared with the backend.
To make safety-related vehicle functions work in a model like the BMW
iNEXT, the following three boxes at least must be ticked: low latency,
guaranteed network coverage and an allotted minimum data rate for
specific applications. This is all made possible by the arrival of 5G
technology. It means the new generation of telematics componentry
developed by the BMW Group in partnership with HARMAN Samsung is also
the first to support the high-precision Global Navigation Satellite
System (GNSS). Not only is vehicle geolocation more accurate and
reliable as a result, it also complies with the statutory requirements
(automotive safety integrity level B in accordance with ISO 26262).
GNSS is also essential when it comes to incorporating semi-automated
driving functions, such as those set to be offered in the BMW iNEXT.
The telematics components will be modular in composition, providing
the extra flexibility in terms of hardware and software the BMW Group
needs to make the vehicle a viable proposition for many years to come,
even though innovation cycles are getting shorter all the time.
Using 5G offers an insight into what the future holds for customers
in terms of entertainment and comfort functions. Exclusive video
content can be enjoyed in high quality at resolutions up to 4K. The
same is true for video conferences, which require both high data
speeds and low latency. However, the biggest winners with 5G are
applications it has so far been virtually impossible to stream in real
time from a car. For example, cloud-based gaming now becomes an
attractive in-car application thanks to zero-delay streaming.
A quantum leap for road safety.
The BMW Group does not wish to restrict the groundbreaking
implementation of 5G technology and its possible applications to its
own models. The premium carmaker has already declared its intention to
make our roads safer and more efficient for all road users with the
help of 5G. On 1 July 2019, the BMW Group became the first carmaker to
make its anonymised safety-related traffic data universally available
for non-commercial use.
“When it comes to road safety, there are no competitors, only
partners,” explains Christoph Grote, Senior Vice President Electronics
BMW Group. “By sharing traffic data and implementing C-V2X vehicle
connectivity, we can directly improve safety for road users everywhere.”
(C-V2X standing for Cellular Vehicular to Everything). This is
because creating Cooperative Intelligent Transport Systems (C-ITS) and
putting them into practice requires two types of high-speed
connectivity. Firstly, safety-related traffic data has to be made
available to all of a transport system’s active parties via a neutral
server platform. This must be guaranteed across the industry and
manufacturers, and be shared with traffic associations and relevant
authorities. Secondly, all road users need to be interconnected. This
is the only way to ensure they can communicate with one another
directly (peer-to-peer) and in real time without having to rely on a
mobile network connection.
The BMW Group has teamed up with Qualcomm Technologies at the CES to
stage a live demonstration. The purpose of the demonstration is to
show the enormous potential of C-V2X, in the future, to address a
critical, yet less protected segment of the road population, the
vulnerable road users, and to make a significant impact in reducing
pedestrian accidents In the future. C-V2X technologies and platforms
may be well suited to cover other vulnerable road users such as
cyclists, e-scooters and motorbikes, and those already being taken
advantage of by the road transportation ecosystem.
This content was originally published here.