BMW Group Thailand retains the Number One spot in the premium automotive segment and best-ever first quarter in the history

    Bangkok. BMW Group Thailand is celebrating yet another historic milestone with a blazing start to 2021, setting a new record for first-quarter deliveries on its way to retaining the Number One leader position in the Thai premium automotive segment. This achievement follows a historic 2020, in which BMW Group Thailand secured leadership in this segment despite facing the most challenging period in its history. From January to March 2021, BMW Group Thailand saw increased sales across all segments with a total of 2,773 BMW and MINI deliveries, a 42% jump from the same period in 2020, before closing the quarter to secure the highest premium segment share at 48.7%. The company also set new sales records for BMW M, BMW PHEV and BMW Corporate with triple-digit jumps for each in the first three months of 2021, while BMW Luxury segment and BMW used car reported an outstanding quarter with robust double-digit growths.

    Following its landmark year, BMW Group Thailand has reached new heights once again with exceptional sales figures in the opening quarter of 2021. With 2,533 BMW deliveries – up 41% from the previous year, the brand reached a new all-time high for the first quarter. Main factors contributing to the success include exceptionally high demand in the high-end luxury segment with sales volume of the BMW 7 Series, BMW 8 Series, BMW X7, and BMW i8 rising collectively by 25.5% year-on-year. The 220% boost in BMW M deliveries further contributed to this spectacular overall performance and demonstrated a strong passion for high-performance vehicles among Thai consumers.

    Meanwhile, a surge of demand for electrified vehicles in the Thai market continues, as evident inthe 140% jump in BMW PHEV deliveries compared to the previous year. This strong momentum is also supported by BMW Financial Services with innovative offerings that resulted in an 44% boost for the BMW Premium Selection certified used car program and a striking 124% jump in BMW Corporate sales.

    For MINI Thailand, a total of 240 MINI vehicles were delivered, setting another record for the best-ever first quarter with an increase of 57% year-on-year. BMW Motorrad Thailand maintained its performance despite difficult conditions in Q1 2021 with 281 motorcycles delivered.

BMW Group Thailand  

Q1 2021

Compared with same quarter previous year %





BMW Group Automotive


BMW Motorrad


     On the global level, all BMW Group brands posted sales growth worldwide during the first three months of 2021. A total of 636,606 BMW, MINI, and Rolls-Royce vehicles were delivered to customers around the world – up 33.5% from the first quarter of 2020. The robust sales performance was especially boosted by strong demand for electrified vehicles, which grew by 129.8% year-on-year from 70,207 BEVs and PHEVs sold in all regions. Meanwhile, BMW Motorrad was able to deliver 42,592 motorcycles and scooters to worldwide customers in the first three months of this year, a healthy climb of 22.5% – its best-ever sales result for a first quarter. 

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